ECUADOR - CRUZ LOMA

Sensum Trading, located in Pichincha, Ecuador, has quickly distinguished itself as a key player in the specialty coffee market since its inception in 2019. Founded by Galo Morales, who boasts two decades of experience in the coffee industry, Sensum collaborates with around 50 coffee producers nationwide, exporting green beans to roasters and dealing in wholesale house roasts.

Ecuador’s coffee production has declined significantly from its peak in the 1980s. However, the country’s fertile soil and favorable climate still hold great potential for specialty coffee production. Galo’s own farm, Finca Cruz Loma, launched in 2015, exemplifies this potential. His success in national coffee competitions and his commitment to quality have set new standards and prices for Ecuadorian coffee.